Product design · Design system, 2025
Rebuilding a five-year-old analytics product around one question: what changed, and why?
- SaaS
- Data viz
- Design system
Available for new projects · from Nov 2026
Lisbon, PortugalLocal time--:--
Crafting quietinterfaces forloud ideas.
I'm Alex — an independent product designer and front-end developer helping founders turn fuzzy ideas into fast, accessible software, from first sketch to shipped code.
- Product strategy
- Interface design
- Design systems
- Prototyping
- React & Next.js
- Motion
- Accessibility
- Brand & web
01Selected work
2024 — 2026
Selected work
Five recent projects across fintech, SaaS, commerce and brand — each one designed and shipped end to end.
Product design · iOS & web, 2026
A money app for freelancers that sets tax aside automatically — designed and built from zero to launch.
- Fintech
- Mobile
- 0 → 1
Web design · Next.js build, 2025
A website and docs that finally explain a very technical product — launched alongside a Series B.
- Developer tools
- Motion
- Next.js
Brand identity · E-commerce, 2024
Identity, packaging and a subscription store for a specialty roaster going direct-to-consumer.
- Branding
- Packaging
- Shopify
E-commerce · UX & front-end, 2024
An editorial skincare store that loads in about a second — and sells like it.
- Beauty
- Headless commerce
- Performance
More work lives under NDA. Happy to walk you through it on a call.
Book an intro call02About
Porto → London → Berlin → Lisbon
Hello, I'm Alex
A designer who writes production code — so good ideas survive the trip to the real world.
I started out making websites for galleries and theatres in Porto, then spent five years inside product teams in London and Berlin — the designer who could open a pull request, and the engineer who cared about kerning.
Today I work independently with a handful of teams a year. I like messy problems, honest research and shipping small things often. Away from the screen I'm usually on a bike, or somewhere near the sea with a film camera.
- Years designing and building
- 9+
- Products shipped
- 60+
- Clients in 11 countries
- 32
- Industry awards
- 4
Toolkit
Figma
Interface design
Framer
Prototyping
React
UI engineering
Next.js
Web apps
TypeScript
Type-safe code
Tailwind CSS
Styling
Storybook
Component docs
Rive
Interactive motion
03Services
Engagements from two weeks
How I can help
I take on a few teams at a time, so every project gets my full attention — from the kickoff call to launch day.
01
Typical timeline: 4–12 weeks
Product design
End-to-end UX and UI for web and mobile — research, flows and prototypes you can put in front of real customers.
- Discovery
- UX flows
- UI design
- Prototyping
02
Typical timeline: 6–16 weeks
Design systems
Tokens, components and documentation that keep teams fast and interfaces consistent, in Figma and in code.
- Design tokens
- Figma libraries
- Storybook
- Governance
03
Typical timeline: Ongoing
Front-end development
Production-ready React and Next.js, accessible to WCAG 2.2 AA and fast by default. I ship the designs I draw.
- React
- Next.js
- TypeScript
- Testing
04
Typical timeline: 3–8 weeks
Websites & launches
Marketing sites with character — art direction, motion and a CMS your team will actually enjoy using.
- Art direction
- Motion
- Headless CMS
- SEO
04Experience
Since 2016
Where I've been
Ten years across a studio, two start-ups and a scale-up — always at the seam between design and engineering.
2023 — Now
Independent
Lisbon · Remote
Product designer & front-end developer
Partnering with seed to Series C teams on product design, design systems and React front-ends.
2020 — 2023
Kinetic
Berlin
Senior product designer, design-system lead
Led a team of three designers and built Kinetic's first design system, adopted by forty engineers across five product squads.
2018 — 2020
Parcel
London
Product designer
Designed the courier and merchant apps for a same-day delivery start-up, acquired in 2021.
2016 — 2018
Studio Mono
Porto
Designer & developer
Websites and identities for cultural clients. Learned to love grids, deadlines and good type.
05Kind words
Clients & collaborators
Kind words
Alex is that rare person who can sit with our board in the morning, pair with engineers after lunch and still make the product feel magical. Onboarding completion nearly doubled in a quarter.
Maya LindqvistCo-founder & CEO, FieldnoteWe hired a designer and got a design system, a front-end lead and a better way of working. Two years on, Lens is still the backbone of every release.
Jonas WeberVP Product, NorthstarOur new store paid for itself in six weeks. Alex obsessed over the details our customers now mention in their reviews.
Camille LaurentFounder, Maison SolèneSelected clientsStart-ups to Series C
- Northstar
- Fieldnote.
- Relay
- Common Ground
- Maison Solène
- Kinetic
06Contact
Booking from Nov 2026
Let's talk.
Have a product that deserves better? Tell me what you're building, where it hurts and when it needs to ship.
Start a project
A few details help me come back with something useful.