Tue, Sep 29, 2026

Good morning, Maya

How Acme Inc is performing: last 30 days, compared with the previous 30 days.

MRRMonthly recurring revenue
$248,390
Up 2.2 percent, an improvementvs prev. 30 days
Active usersDaily active users
11,848
Up 2.3 percent, an improvementvs prev. 30 days
ConversionSign-up conversion
3.34%
Down 0.06 percentage points, a declinevs prev. 30 days
ChurnMonthly customer churn
2.08%
Down 0.20 percentage points, an improvementvs prev. 30 days

Revenue

Gross revenue collected, by day

$245,053

vs previous 30 days

Last 30 daysPrevious 30 days

Real-timeLive

Visitors in the last 5 minutes

1,284online now

Top pages right now

/pricing142
/docs/getting-started96
/88
/blog/product-analytics-guide61

Devices

Desktop62%
Mobile34%
Tablet4%

Traffic sources

Sessions by channel, last 30 days

653Ksessions

Sessions: Up 9.5 percent, an improvementvs prev. 30 days, 653,340 sessions in total
Biggest mover: Organic search4.7 pts share lost

Sessions by channel, last 30 days, with share change vs previous 30 days
Sessions	Share	Change
212K	32.5%	down 4.7 points
150K	22.9%	down 0.7 points
130K	19.8%	up 4.0 points
96.5K	14.8%	up 1.7 points
65.4K	10.0%	down 0.3 points

Conversion funnel

Sign-up to paid, last 30 days

10.1% sign-up → paid

463,516 visitors3.34% signed up

1Signed up15,500100.0%
56.5% continued6.7K dropped off
2Activated8,76556.5%
47.6% continued4.6K dropped off
3Started trial4,17126.9%
37.6% continued2.6K dropped off
4Became paying1,57010.1%

Cohort retention

Share of each weekly sign-up cohort still active

Cohort	Users	W1Week 1	W2Week 2	W3Week 3	W4Week 4	W5Week 5	W6Week 6	W7Week 7	W8Week 8
Jul 27	3,339	47% retained in week 1, 1,557 of 3,339 users	35% retained in week 2, 1,165 of 3,339 users	31% retained in week 3, 1,025 of 3,339 users	28% retained in week 4, 922 of 3,339 users	25% retained in week 5, 841 of 3,339 users	24% retained in week 6, 787 of 3,339 users	23% retained in week 7, 766 of 3,339 users	21% retained in week 8, 717 of 3,339 users
Aug 3	3,351	46% retained in week 1, 1,547 of 3,351 users	36% retained in week 2, 1,190 of 3,351 users	30% retained in week 3, 1,011 of 3,351 users	27% retained in week 4, 901 of 3,351 users	26% retained in week 5, 867 of 3,351 users	24% retained in week 6, 796 of 3,351 users	22% retained in week 7, 746 of 3,351 users	Not reached yet
Aug 10	3,405	47% retained in week 1, 1,587 of 3,405 users	35% retained in week 2, 1,185 of 3,405 users	31% retained in week 3, 1,065 of 3,405 users	27% retained in week 4, 932 of 3,405 users	25% retained in week 5, 853 of 3,405 users	24% retained in week 6, 812 of 3,405 users	Not reached yet	Not reached yet
Aug 17	3,351	45% retained in week 1, 1,494 of 3,351 users	36% retained in week 2, 1,200 of 3,351 users	30% retained in week 3, 1,012 of 3,351 users	27% retained in week 4, 921 of 3,351 users	26% retained in week 5, 857 of 3,351 users	Not reached yet	Not reached yet	Not reached yet
Aug 24(first cohort on the new onboarding)	3,442	53% retained in week 1, 1,820 of 3,442 users	43% retained in week 2, 1,463 of 3,442 users	36% retained in week 3, 1,255 of 3,442 users	32% retained in week 4, 1,113 of 3,442 users	Not reached yet	Not reached yet	Not reached yet	Not reached yet
Aug 31	3,486	51% retained in week 1, 1,770 of 3,486 users	40% retained in week 2, 1,383 of 3,486 users	36% retained in week 3, 1,239 of 3,486 users	Not reached yet	Not reached yet	Not reached yet	Not reached yet	Not reached yet
Sep 7	3,424	55% retained in week 1, 1,868 of 3,424 users	41% retained in week 2, 1,411 of 3,424 users	Not reached yet	Not reached yet	Not reached yet	Not reached yet	Not reached yet	Not reached yet
Sep 14	4,227	55% retained in week 1, 2,310 of 4,227 users	Not reached yet	Not reached yet	Not reached yet	Not reached yet	Not reached yet	Not reached yet	Not reached yet
Avg.Weighted avg.	28,025	50%49.8%	38%37.8%	32%32.4%	28%28.4%	25%25.4%	24%23.7%	23%22.6%	21%21.5%

Select a cell for details. Arrow keys move between cells.

New onboarding from Aug 24: week-1 retention up ~7 pts

Recent activity

Sign-ups, billing and account events

Upgrade:
Northwind Labs upgraded to Scale
Growth → Scale · 12 seats
+$200 MRR
2m ago
Sign-up:
Lena Fischer signed up
Berlin, DE · Organic search
5m ago
Payment:
Brightline paid invoice INV-10482
Annual · Visa
$1,188
9m ago
Failed payment:
Kestrel Studio payment failed
Card declined · retry in 3 days
$99
14m ago
Invite:
Omar Haddad invited 4 teammates
Dunes Travel · Dubai, AE
22m ago
Milestone:
Tessellate passed 1M events this month
Usage alert sent to owner
31m ago
Cancellation:
Papertrail Co cancelled Growth
Reason: switching tools
−$99 MRR
47m ago

Top countries

Visitors, last 30 days

United States154K (154,217 visitors)33.3%
United Kingdom43.1K (43,136 visitors)9.3%
Germany37.6K (37,569 visitors)8.1%
India35.5K (35,471 visitors)7.7%
Canada23.9K (23,889 visitors)5.2%
France19.4K (19,371 visitors)4.2%
United Arab Emirates17K (17,020 visitors)3.7%
Netherlands13.4K (13,393 visitors)2.9%
Brazil12.4K (12,366 visitors)2.7%
Australia10.6K (10,600 visitors)2.3%
Other countries96.5K (96,483 visitors)20.8%

Top pages

Pageviews, last 30 days

Page	Views	Visitors	Avg. time	Bounce	Change
/Home	414,815	323,556	48s	42.5%	Up 5.7 percent, an improvement
/pricingPricing	231,391	164,288	1m 36s	27.7%	Up 0.4 percent, an improvement
/docs/getting-startedDocs · Getting started	196,691	125,882	4m 12s	18.9%	Up 10.1 percent, an improvement
/blog/product-analytics-guideA practical guide to product analytics	139,425	125,483	4m 58s	61.5%	Up 9.8 percent, an improvement
/features/funnelsFeatures · Funnels	104,473	85,668	1m 07s	35.3%	Up 12.5 percent, an improvement
/integrationsIntegrations	84,156	67,325	1m 07s	38.2%	Up 10.3 percent, an improvement
/changelogChangelog	61,047	35,407	1m 51s	29.5%	Up 7.8 percent, an improvement
/signupSign up	54,703	50,874	1m 00s	19.3%	Up 7.1 percent, an improvement